Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Coca-Cola Prices the Same Drink Differently Around the World
Why does a can of Coke cost $0.50 in Japan but $2.50 in Norway? In this episode, Lucas and Luna unpack Coca-Cola's global pricing strategy — how the company sets different prices in over 200 markets based on local income, competition, and consumer psychology. They dive into the vending-machine pricing in Japan, the premium positioning in Europe, and the ultra-low price in India. The episode also explores how Coca-Cola uses brand loyalty and ubiquitous distribution to maintain margins even in price-sensitive markets. A surprising stat: Coke's global revenue per liter varies by a…
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