Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Patagonia Prices Its Mission Into the Product
This episode of Pricing Power Podcast digs into how Patagonia sets prices that reflect its environmental mission without turning off customers. Lucas and Luna explore the specific margin structure of Patagonia's better sweater — a $189 fleece with an estimated 45% gross margin — and how the company's Worn Wear program, repair services, and 'Don't Buy This Jacket' campaign actually reinforce premium pricing. They discuss the tension between growth and sustainability, the role of the 1% for the Planet pledge as a price justification tool, and why Patagonia's…
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