Shows / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
In a world where every price tag tells a story, Lucas and Luna examine the strategies behind the numbers. From dynamic pricing algorithms to psychological thresholds, they dissect how companies like Apple, Southwest Airlines, and Netflix set prices that maximize margins without alienating customers. Why does a $1,000 iPhone sell while a $700 Android struggles? How do luxury brands maintain exclusivity while expanding revenue? Lucas, with his journalist's eye for case studies, traces the…
Episodes
Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win CustomersHow Yeti Priced a Cooler for Seventy Years of Brand Loyalty
In this episode of Pricing Power with Fexingo, Lucas and Luna drill into the pricing strategy behind Yeti — the cooler company that turned a commodity into a…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Tesla Priced EV Batteries to Reshape the Auto Industry
In this episode of Pricing Power Podcast with Fexingo, Lucas and Luna explore how Tesla used battery pricing as a strategic weapon to dominate the electric…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Spotify Priced Its Way to Podcast Dominance
In this episode, we examine Spotify's strategic pricing for its podcast business, from exclusive deals like the Joe Rogan Experience to its freemium ad…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Adobe Locked In Pricing Power With the Subscription Model
This episode of Pricing Power explores Adobe's transition from selling Creative Suite as a boxed product to the subscription-based Creative Cloud. Lucas…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Costco's Kirkland Signature Rewrote Retail Pricing
Costco's private label Kirkland Signature now generates over $75 billion in annual sales — more than Nike or Coca-Cola. But unlike most store brands…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Priced Its Way to Streaming Dominance Without Ads
In this episode, Lucas and Luna break down the specific pricing strategy that turned Netflix from a DVD-by-mail service into the world's most powerful…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Dyson Prices Premium Engineering Without a Heritage Brand
James Dyson built a vacuum cleaner company in a market dominated by decades-old brands like Hoover and Miele. By 2025, Dyson generated over $10 billion in…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Apple Priced the iPhone for Maximum Margin
In this episode of Pricing Power Podcast, Lucas and Luna break down Apple's century-defining pricing strategy for the iPhone. They trace how Apple avoided…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Zara Keeps Prices Low While Luxury Brands Hike
Episode 43 of Pricing Power Podcast digs into Zara's counterintuitive pricing strategy. While most apparel brands have raised prices 15-25% since 2022…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Automakers Use Captive Finance to Lock In Pricing Power
Episode 42 of Pricing Power Podcast digs into captive finance—the auto industry's quiet pricing engine. Lucas and Luna break down how Ford Motor Credit…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Ferrari Priced Scarcity Into a $7 Billion Brand
Episode 41 of Pricing Power Podcast dives into Ferrari's masterclass in scarcity pricing. Hosts Lucas and Luna explore how Ferrari deliberately caps…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Spotify Priced Its Way to Podcast Dominance
In Episode 40 of Pricing Power, Lucas and Luna examine how Spotify used a multi-billion-dollar pricing strategy to become the world's largest podcast…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Mastercard Sets Its Interchange Fees
Lucas and Luna unpack the hidden pricing engine behind every credit card swipe: interchange fees. They walk through how Mastercard sets rates, why merchants…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How IKEA Uses Anchor Pricing to Shape Your Spending
Episode 38 of Pricing Power Podcast explores IKEA's pricing architecture — how the Swedish furniture giant uses a single low-priced item, the 'anchor…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Luxury Watch Brands Price Scarcity Through Controlled Supply
Lucas and Luna examine how Rolex, Patek Philippe, and Audemars Piguet maintain premium pricing by deliberately limiting production, using authorized dealer…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Video Game Console Pricing Creates a Winner-Takes-All Market
This episode of Pricing Power dives into the economics behind video game console pricing, using Sony's PlayStation 5 as the central case. Lucas and Luna…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How McDonald's Keeps Raising Prices Without Losing Customers
McDonald's has raised menu prices by roughly 30 percent over the past five years, yet its same-store sales in the U.S. continue to grow. In this episode…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Dynamic Pricing Is Quietly Taking Over Everything
Lucas and Luna unpack the mechanics of dynamic pricing far beyond Uber and airlines. They examine how Wendy's 2025 surge-pricing test backfired, why…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Patagonia Priced Purpose Into Every Product
In this episode of Pricing Power Podcast, Lucas and Luna unpack how Patagonia built a premium pricing strategy around brand purpose—not cost-plus. They trace…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Leica Defied Digital Disruption
Episode 32 of Pricing Power Podcast explores how Leica Camera AG maintained premium pricing through the rise of smartphones and mirrorless cameras. Lucas and…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Porsche Priced the 911 for 60 Years of Premium
Lucas and Luna examine how Porsche has priced the 911 over six decades, using a single iconic model line to sustain premium positioning, manage scarcity, and…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Amazon Uses Pricing to Crush Competitors Without Starting a Price War
Amazon doesn't win by being the cheapest — it wins by making competitors irrelevant. This episode of Pricing Power Podcast with Fexingo digs into the…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Airlines Made A La Carte Pricing the New Normal
In this episode of Pricing Power Podcast on Fexingo, Lucas and Luna break down how airlines unbundled airfare into a menu of add-on fees — and why that…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
Why Amex Can Charge Premium Merchant Fees
In this episode of Pricing Power Podcast, Lucas and Luna examine how American Express maintains the highest merchant discount rates in payments—roughly 2.5 to…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Dynamic Pricing Won the Stadium Concession War
On this episode of Pricing Power, Lucas and Luna break down how major sports venues and event operators switched from static menu boards to dynamic pricing for…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Costco Packs Warehouse Pricing into a Billion-Dollar Business
In this episode of Pricing Power Podcast, Lucas and Luna unpack the unique pricing strategy behind Costco's warehouse model. They explore how the…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Priced Itself Into a Subscriber Rebound
In this episode of Pricing Power, Lucas and Luna examine how Netflix navigated the 2022 subscriber crisis and emerged with a stronger pricing model. They break…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How DTC Brands Lost Their Pricing Edge
Remember when direct-to-consumer brands like Warby Parker and Allbirds promised better products at lower prices by cutting out the middleman? In this episode…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Resale Platforms Are Rewriting Brand Pricing Strategy
Episode 23 of Pricing Power. Lucas and Luna explore how the booming resale market is forcing brands to rethink their pricing strategies from the ground up…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How CarMax Priced No-Haggle into a Competitive Advantage
Lucas and Luna examine how CarMax turned 'no-haggle' pricing from a risky bet into a durable competitive advantage in the used-car market. They trace…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Trader Joe Uses Product Line Pricing to Control Margins
This episode examines how Trader Joe's uses a narrow product line, private-label dominance, and efficient store design to maintain pricing power in the…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Starbucks Raised Prices Without Losing Customers
In episode 20 of Pricing Power Podcast, Lucas and Luna examine Starbucks's 2025-2026 pricing strategy: how the coffee giant raised prices 8% across most…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Disney Priced Its Parks to Create a Bubble Economy
In this episode of Pricing Power Podcast, Lucas and Luna dive into the pricing strategy behind Disney's theme parks. They explore how Disney uses a…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Harley-Davidson Priced Its Revival
In 2008, Harley-Davidson faced a near-death experience: sales crashed 23 percent as its core customer — aging baby boomers — stopped buying $20,000 motorcycles…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Apple Priced the iPhone to Own the Premium Market
In 2007, Apple launched the iPhone at $499 and $599—prices that seemed absurd for a phone. But the pricing wasn't about the hardware; it was a strategic…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How IKEA Priced Its Billy Bookcase for 40 Years
In this episode, we look at how IKEA kept the Billy bookcase price nearly flat for decades while still maintaining healthy margins. Lucas and Luna break down…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Nintendo Uses Scarcity Pricing for Games and Consoles
Nintendo is one of the few companies that can charge $60 for a five-year-old game and still sell millions. In this episode, Lucas and Luna examine the specific…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Spotify Turned Pricing Into a Platform Lock-In
Spotify has over 600 million monthly active users and 240 million premium subscribers as of mid-2026, but its real pricing power doesn't come from the…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Gillette Lost Its Pricing Power
Gillette dominated men's grooming for decades with premium pricing and relentless razor-blade innovation. But a wave of direct-to-consumer startups — led…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Patagonia Uses Pricing to Reinforce Mission
In this episode of Pricing Power Podcast, Lucas and Luna explore how Patagonia uses pricing not just to cover costs, but to reinforce its brand mission. They…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Levis Lost Pricing Power and Got It Back
In the mid-2010s, Levi Strauss & Co. saw its jeans become a commodity. Retailers like Walmart and Target sold their own denim for under $20, and Levi's…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Luxury Brands Use Scarcity to Control Pricing
Episode 10 of Pricing Power Podcast explores how luxury brands engineer scarcity to maintain premium pricing. Lucas and Luna break down Hermès and the Birkin…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How EpiPen Pricing Sparked a Backlash That Changed Pharma
In 2016, Mylan raised the price of EpiPen from $100 to $600, igniting public outrage and congressional hearings. This episode unpacks the specific decisions…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Porsche Sold Option Packages Like Luxury Goods
Episode 8 of Pricing Power Podcast dives into Porsche's option package strategy. Lucas and Luna explore how the German automaker uses a la carte pricing…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How a Beer Brand Raised Prices and Sold More
When Boston Beer Company raised the price of Samuel Adams by 12 percent in 2024, analysts expected sales to dip. Instead, volume grew 3 percent. In this…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Ferrari Makes More Per Car Than Anyone Else
Lucas and Luna explore Ferrari's pricing model — a masterclass in scarcity, brand equity, and margin discipline. They break down how Ferrari's…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Costco Keeps Its Hot Dog at $1.50
Costco's hot dog and soda combo has been $1.50 for over 40 years. In an era of 20% inflation and rising food costs, how does that work? Lucas and Luna…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Broke the Cable Bundle with a Hundred Dollar Bet
In this episode of Pricing Power Podcast, Lucas and Luna unpack the single pricing decision that reshaped the streaming wars: Netflix's 2011 decision to…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Dynamic Pricing Backfired on Ticketmaster
In this episode of Pricing Power Podcast, Lucas and Luna dissect Ticketmaster's 2022 Taylor Swift presale meltdown to explore why dynamic pricing — the…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
Why Southwest Airlines Stuck with Unassigned Seats
Lucas and Luna dive into Southwest Airlines' long-standing refusal to assign seats. They explore the operational and pricing logic behind open seating…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
The $3.50 Toothpaste That Made Crest Rethink Pricing
In the debut episode of Pricing Power, Lucas and Luna unpack the story of a single product launch that forced Procter & Gamble to abandon its 50-year-old…