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How Ferrari Priced Scarcity Into a $7 Billion Brand
Episode 41 of Pricing Power Podcast dives into Ferrari's masterclass in scarcity pricing. Hosts Lucas and Luna explore how Ferrari deliberately caps production at around 10,000 cars per year, creating demand that far outstrips supply. They break down the key numbers: a base price of around $300,000 can balloon to $500,000 with options, and limited-edition models like the Monza SP1 have sold for over $2 million. The hosts contrast Ferrari's approach with rivals like Lamborghini, who have increased production more aggressively, and discuss the risks of diluting exclusivity. Lucas…
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