Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Tesla Priced EV Batteries to Reshape the Auto Industry
In this episode of Pricing Power Podcast with Fexingo, Lucas and Luna explore how Tesla used battery pricing as a strategic weapon to dominate the electric vehicle market. They trace the story from the 2008 Roadster, which cost $100,000+ for a niche audience, through the Model S and Model 3, showing how Tesla relentlessly drove down battery cost per kilowatt-hour—from over $1,000/kWh in 2008 to an estimated $100/kWh by 2026. The hosts explain the key decisions: building the Gigafactory with Panasonic to achieve scale, vertically integrating cell production with the 4680 battery, and how each…
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