Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How McDonald's Keeps Raising Prices Without Losing Customers
McDonald's has raised menu prices by roughly 30 percent over the past five years, yet its same-store sales in the U.S. continue to grow. In this episode, Lucas and Luna dissect the specific mechanics behind that pricing power: the tiered value menu, the limited-time offer strategy, and the data-driven regional optimization that lets McDonald's charge more without triggering a consumer revolt. They walk through how the chain uses its McDouble-and-McChicken core as a price anchor, how it rotates premium items to stretch the acceptable range upward, and why its franchisee profit…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.