Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Amazon Uses Pricing to Crush Competitors Without Starting a Price War
Amazon doesn't win by being the cheapest — it wins by making competitors irrelevant. This episode of Pricing Power Podcast with Fexingo digs into the exact mechanism: the 'buy box' algorithm, the invisible price floor, and how Fulfillment by Amazon creates a cost structure that smaller sellers can't match. Lucas and Luna walk through how Amazon's pricing is really a logistics and data play disguised as low prices. They look at the 2025 antitrust trial evidence that revealed Amazon's internal pricing playbook, including 'Project Velocity' and the…
The skinny
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