Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Priced Itself Into a Subscriber Rebound
In this episode of Pricing Power, Lucas and Luna examine how Netflix navigated the 2022 subscriber crisis and emerged with a stronger pricing model. They break down the three specific moves: the ad-supported tier at $6.99, the password-sharing crackdown that converted freeloaders into paying subscribers, and the strategic price increases on premium plans. The conversation explores why Netflix chose to alienate some users to retain pricing power, how the ad tier changed its relationship with advertisers, and whether this strategy can work for other subscription businesses. With concrete…
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