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How Leica Defied Digital Disruption
Episode 32 of Pricing Power Podcast explores how Leica Camera AG maintained premium pricing through the rise of smartphones and mirrorless cameras. Lucas and Luna break down the specific numbers: Leica's 45 percent gross margins, its strategy of raising prices 8 to 12 percent annually on M-series bodies, and how it built a pricing moat around heritage manufacturing, limited production runs, and a proprietary lens mount that locks users into a $5,000-plus system. They discuss the 2024 M11-P launch at $9,195 and what it signals about luxury pricing in a commoditized category. If…
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