Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Ferrari Makes More Per Car Than Anyone Else
Lucas and Luna explore Ferrari's pricing model — a masterclass in scarcity, brand equity, and margin discipline. They break down how Ferrari's deliberate underproduction strategy keeps demand at a fever pitch, why the company earns more per vehicle than any competitor, and the financial logic behind limiting production to just over 10,000 cars a year — even when customers would buy ten times that. The hosts examine the role of the Prancing Horse's racing heritage, its control of the secondary market through buyer vetting, and how the brand's pricing power extends into…
The skinny
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