Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Automakers Use Captive Finance to Lock In Pricing Power
Episode 42 of Pricing Power Podcast digs into captive finance—the auto industry's quiet pricing engine. Lucas and Luna break down how Ford Motor Credit, Toyota Financial Services, and Mercedes-Benz Financial Services let automakers subsidize loans, set interest rates below bank competition, and keep transaction prices high even during inventory gluts. A $1.2 trillion auto-loan market, and the house always wins. Lucas explains the 'spread subsidy' tactic: Ford could offer 0.9% APR while banks charged 6%, making a $40,000 F-150 feel affordable. Luna questions whether low-rate…
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