Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Spotify Priced Its Way to Podcast Dominance
In Episode 40 of Pricing Power, Lucas and Luna examine how Spotify used a multi-billion-dollar pricing strategy to become the world's largest podcast platform by 2025. They break down the economics behind exclusive licensing deals like Joe Rogan's $200 million contract, the shift from ad-supported to subscription podcast pricing, and how Spotify's bundling of music and podcasts allowed it to raise prices without losing subscribers. They also explore the tension between creator payouts and platform profitability, and ask whether Spotify's bet on podcasting can deliver the…
The skinny
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