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How Dynamic Pricing Backfired on Ticketmaster
In this episode of Pricing Power Podcast, Lucas and Luna dissect Ticketmaster's 2022 Taylor Swift presale meltdown to explore why dynamic pricing — the algorithm-driven strategy that raises prices as demand spikes — can catastrophically backfire when consumers perceive it as unfair. They trace the economics of surge pricing from its successful use in airlines and ride-hailing to the live-event industry, where a combination of monopoly power, fan loyalty, and regulatory scrutiny turned a revenue-maximizing algorithm into a public relations disaster. The episode digs into the specific…
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