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How Porsche Priced the 911 for 60 Years of Premium
Lucas and Luna examine how Porsche has priced the 911 over six decades, using a single iconic model line to sustain premium positioning, manage scarcity, and engineer an upward price trajectory. They break down the 1964 base price of about $5,000, the 1998 996 generation's controversial shift to water-cooling, and how Porsche's current mix of turbo charging and limited editions pushes the average 911 transaction above $150,000. The episode focuses on the specific trade-offs Porsche made: keeping the silhouette recognizable while evolving the engineering, using motorsport heritage to…
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