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How Gillette Lost Its Pricing Power
Gillette dominated men's grooming for decades with premium pricing and relentless razor-blade innovation. But a wave of direct-to-consumer startups — led by Dollar Shave Club and Harry's — shattered its model, turning a high-margin fortress into a cautionary tale. In this episode of Pricing Power Podcast, Lucas and Luna unpack the economics of the 'razor-and-blades' strategy, why Gillette's pricing power eroded faster than anyone expected, and what the company's response says about the limits of brand loyalty when cost advantage shifts to challengers. Specific…
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