Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How DTC Brands Lost Their Pricing Edge
Remember when direct-to-consumer brands like Warby Parker and Allbirds promised better products at lower prices by cutting out the middleman? In this episode, Lucas and Luna unpack how the DTC pricing strategy — once a disruptive killer app — began to unravel around 2023-2024. They trace the shift from digital-native vertical brands to omnichannel realities, examine rising customer acquisition costs, and look at how brands like Allbirds saw their margins compress as they opened physical stores. Along the way, they discuss the tension between premium pricing and mass adoption, the role of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.