Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Nintendo Uses Scarcity Pricing for Games and Consoles
Nintendo is one of the few companies that can charge $60 for a five-year-old game and still sell millions. In this episode, Lucas and Luna examine the specific mechanics behind Nintendo's scarcity-based pricing strategy—from limited physical print runs of games to deliberately underproducing the Switch at launch. They break down how Nintendo's approach differs from typical tech hardware discount cycles, why its first-party software almost never goes on sale, and what this teaches other businesses about pricing power rooted in artificial scarcity. Lucas brings data on Nintendo's…
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