Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Patagonia Priced Purpose Into Every Product
In this episode of Pricing Power Podcast, Lucas and Luna unpack how Patagonia built a premium pricing strategy around brand purpose—not cost-plus. They trace the company's pivot after the 2011 Black Friday ad campaign that told customers 'Don't Buy This Jacket,' and how that move actually strengthened pricing power. They examine Patagonia's cost structure, its use of premium materials like recycled down and organic cotton, and how the brand keeps customers willing to pay $300 for a fleece. Along the way, they contrast Patagonia's approach with competitors like…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.