Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Priced Its Way to Streaming Dominance Without Ads
In this episode, Lucas and Luna break down the specific pricing strategy that turned Netflix from a DVD-by-mail service into the world's most powerful streaming platform — without relying on advertising. They examine the inflection point in 2011 when Netflix split DVD and streaming into separate plans, nearly losing half a million subscribers, yet ultimately built a pricing model that has allowed them to raise prices nine times since 2014 while still growing. They contrast Netflix's approach with competitors like Disney+ and HBO Max, and discuss the concept of 'pricing power…
The skinny
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