Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Leica Defied Digital Disruption
In an era of smartphone cameras and computational photography, Leica Camera AG has not only survived but thrived by pricing its M-series rangefinders and lenses at luxury-goods multiples. This episode unpacks how a 1914-origin optics maker—nearly bankrupt in the early 2000s—rebuilt pricing power around heritage, manufacturing scarcity, and a deliberate refusal to chase volume. We trace Leica's turnaround under Dr. Andreas Kaufmann, its partnership with Panasonic, and the economics of hand-assembled lenses that cost more than a used car. The conversation drills into how Leica maintains…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.