Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Boeing Prices Airplanes for a Century of Orders
Lucas and Luna dive into the economics of pricing a commercial jetliner, using Boeing's 737 MAX as the case study. With a list price of $121.6 million but typical discounts of 50-60%, how does Boeing actually set a price that works for airlines, lessors, and its own profit margins? The hosts break down the three-tier pricing strategy—list price, effective price, and aftermarket bundles—and reveal why Boeing's real business model is selling spare parts and maintenance contracts over a 25-year airplane life. Along the way, they discuss the role of the Aircraft Price Index, the impact…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.