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How Ferrari Prices Scarcity for Six-Figure Margins
Ferrari doesn't just sell cars — it sells the right to buy them. In this episode, Lucas and Luna examine how Ferrari uses deliberate undersupply, personalization revenue, and a carefully managed brand hierarchy to generate profit margins that would make luxury conglomerates jealous. They walk through Ferrari's unit economics: roughly 14,000 cars sold annually versus customer demand of over 100,000, a waitlist that stretches years for any new model, and an average selling price that exceeds $350,000. The hosts contrast this with competitors like Lamborghini and Aston Martin, showing…
The skinny
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