Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Dynamic Pricing Changes Everything for Retailers
Episode 73 of Pricing Power Podcast. Lucas and Luna dive into the world of dynamic pricing, using Amazon's real-time repricing algorithm as the central case. They break down how the e-commerce giant adjusts prices on millions of products every few minutes, the role of AI in tracking competitor prices and demand signals, and the ethical questions this raises for smaller retailers. The hosts discuss a concrete example: how a third-party seller on Amazon's marketplace lost 40% margin in one week by failing to match Amazon's automatic price drops on a bestselling kitchen gadget…
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