How Ferrari Prices Exclusivity for Maximum Margin

Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers · Jul 17, 2026 · 8m · transcript

Lucas and Luna examine Ferrari's pricing strategy, which hinges on scarcity and brand heritage rather than production volume. The episode zooms in on Ferrari's 2023 decision to limit production to fewer than 14,000 cars despite surging demand, and how that restraint has driven average selling prices above €350,000 and gross margins over 50%. The hosts discuss how Ferrari uses invitation-only purchasing, long waitlists, and limited-edition models like the SF90 Stradale to maintain pricing power. They also touch on the paradox of selling fewer cars to make more profit, and how rivals…