Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
Why Restaurants Price the Lobster at Market Rate
Most menus hide their true costs. But a few restaurants print 'market price' next to the lobster and let the ocean set the number. In this episode, Lucas and Luna break down the economics of market pricing: why restaurants use it, how it protects margins when wholesale prices swing, and what it signals to customers. They walk through the math of a lobster dinner, from fisherman to table, and compare it to the fixed-price strategy of a steakhouse. They also explore the psychology of 'market price' — why some diners see it as a challenge and others as a red flag. Along the…
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