Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Porsche Prices the 911 and Holds Its Value
Porsche's 911 is a masterclass in pricing discipline. In this episode, Lucas and Luna break down how the German automaker avoids the discount trap, uses options to boost margins, keeps residual values high, and manages a product lineup that spans from track-ready GT cars to the practical Macan. Learn how Porsche's scarcity strategy and direct-to-consumer moves are reshaping dealer pricing, and why the 911's near-perfect price ladder keeps demand high even in a cooling market. If you're in business or just love cars, this episode will give you a fresh lens on how to price…
The skinny
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