Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Prices Its Tiers and Keeps the Premium
Netflix has quietly restructured how it prices streaming — not just by raising the monthly bill, but by reshaping its tiers, its ad-supported plan, and its password-sharing rules. In this episode, Lucas and Luna unpack the strategy behind the 2025 price hikes and the 2026 crackdown on shared accounts. They break down the numbers: how the standard plan crept past 20 dollars a month in the U.S., why the ad tier is now the cheapest entry point, and how Netflix uses price discrimination to capture more value from superfans while keeping budget-conscious viewers on the hook. They also look at the…
The skinny
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