Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Duolingo Prices Motivation and Keeps You Hooked
In Episode 168 of Pricing Power, Lucas and Luna dive into the freemium engine behind Duolingo, the language-learning app with over 500 million downloads. They unpack the psychology of the streak, the cost of a lost owl, and how the company monetizes guilt as effectively as it teaches Spanish. With a free tier that's genuinely useful, Duolingo has to convince millions of users to pay for Super Duolingo — and it does so with a pricing strategy that leans on loss aversion, sunk cost, and a little bit of gamified shame. Lucas breaks down the numbers: the shift from a one-time paid app to a…
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