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How Ticketmaster Uses Dynamic Pricing to Maximize Concert Revenue
In this episode of Pricing Power, Lucas and Luna break down Ticketmaster's controversial dynamic pricing model. Using the Taylor Swift Eras Tour as a landmark case, they explain how Platinum pricing works, why fans felt outraged, and how Ticketmaster's near-monopoly through Live Nation gives it the power to set prices like an airline selling seats. They also touch on the antitrust lawsuit filed by the DOJ and what it means for the future of concert ticket pricing. If you've ever wondered why your ticket cost twice your friend's for the same section, this episode explains…
The skinny
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