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How Spotify Priced the Music Industry Into Submission
In this episode of Pricing Power, Lucas and Luna unpack Spotify's pricing strategy, from its free tier to the recent price hikes and the new audiobook bundles. They explore how Spotify's two-sided marketplace works, why listeners keep paying despite rising costs, and what the economics of streaming mean for artists and labels. With specific numbers on royalty payouts and subscriber counts, they make the case that Spotify's real product is not music but convenience. Along the way, they take a quick aside about how listener support keeps this podcast ad-free.
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The skinny
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