Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How the Makers of Ozempic and Wegovy Price Their Miracle Drugs
Episode 126 dives into the pricing strategy behind Novo Nordisk's GLP-1 drugs Ozempic and Wegovy. How does a company set the price for a drug that patients may take for decades? Lucas and Luna explore the high list price, the net price after rebates to pharmacy benefit managers, and the tension between access and profit. They break down the math: Wegovy costs about $1,350 per month in the US but far less in Europe, and why Novo Nordisk can get away with it—patent protection, soaring demand, and a pipeline of next-generation products. They also discuss the looming threat of compound…
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