Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Sweetgreen Prices Salad for Profit and Scale
Episode 118 of Pricing Power Podcast examines how Sweetgreen, the fast-casual salad chain, prices its bowls to balance premium ingredients, operational complexity, and customer willingness to pay. Lucas and Luna break down the chain's tiered pricing strategy, the economics behind a $15 salad, and how Sweetgreen uses menu engineering and limited-time offers to drive margin without alienating its core health-conscious customer. They discuss the role of local ingredient sourcing in justifying higher prices, the impact of the 2026 minimum wage increases in California on store-level pricing…
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