Shows / Seriously Don’t Do That™
Seriously Don’t Do That™
Seriously Don’t Do That™ is a weekly show for founders making high-stakes growth decisions and trying not to learn the hard way.
Each episode focuses on one specific mistake founders make under pressure: U.S. market entry assumptions, emotional beachhead choices, premature sales hires, ICP chaos, compliance blind spots, broken pipelines, and board-level credibility gaps.
Hosted by Dan Griffith, the show brings pattern recognition from real founder situations across healthcare, fintech…
Episodes
- Seriously Don’t Do That™
Why Most Trade Shows Fail to Generate Sales | HLTH 2026
Send us Fan Mail Spending $40,000 on trade shows only to return with a spreadsheet of names and zero qualified pipeline? That's a conference strategy problem…
- Seriously Don’t Do That™
Seriously, don't treat the Arctic as the edge of the world
Send us Fan Mail Seriously, don’t treat the Arctic as the edge of the world. This week Dan Griffith sits down with Håkon Gustafson Giæver, Head of StartupIX…
- Seriously Don’t Do That™
The Sales Questions Founders Are Afraid to Ask | Seriously Don't Do That
Send us Fan Mail Your sales pipeline might look healthy. But how many of those opportunities are actually going to close? For many founders and sales leaders…
- Seriously Don’t Do That™
HLTH 2026 Pre-Show Workshop: Set Up Your Event App and Book Meetings Before You Land
Send us Fan Mail HLTH USA 2026 runs November 15–18 in Las Vegas. Most companies will spend those four days hoping the right people walk past their booth. This…
- Seriously Don’t Do That™
What Founders Get Wrong About Automation and Growth | Seriously, Don’t Do That.
Send us Fan Mail In this episode, Dan Griffith sits down for a conversation about Capital BPM, automation, founder growth, sales patience, and what it really…
- Seriously Don’t Do That™
Innovator X: What Carriers Actually Think About Your AI | GGG × Scout InsurTech
Send us Fan Mail Every InsurTech founder says "our AI is best in class." Every carrier on the other side of the table has heard it twelve times this month. So…
- Seriously Don’t Do That™
Seriously, Don't Treat Europe Like One Market | Live with David Borinstein, Liberius
Send us Fan Mail In this episode of Seriously Don’t Do That, Dan Griffith sits down with David Borinstein to talk about what American companies, U.S…
- Seriously Don’t Do That™
Booking Meetings Before the Show: A Live Conference Planning Workshop with Insurtech Association
Send us Fan Mail In this webinar recording, Greater Gain Group and the InsurTech Association discuss how insurance, insurtech, and B2B teams can book better…
- Seriously Don’t Do That™
SERIOUSLY, DON’T TRUST A FORECAST BUILT ON ACTIVITY
Send us Fan Mail A sales forecast built on activity is not a forecast. It is a story your CRM is making look like math. In this episode of Seriously, Don’t Do…
- Seriously Don’t Do That™
Deals Don’t Die in Meetings. They Die Between Meetings.
Send us Fan Mail Great sales meetings do not automatically turn into revenue. In this episode of Seriously, Don’t Do That, Dan Griffith breaks down one of the…
- Seriously Don’t Do That™
Seriously, Don’t Treat Conferences as a Lead Source
Send us Fan Mail A conference isn’t a lead source. And treating it like one is one of the most expensive beliefs a founder can carry into fall event season. In…
- Seriously Don’t Do That™
Seriously, Don't Build Your US Go-To-Market Around Spend - with Chris Luiz, Scout InsurTech
Send us Fan Mail Entering the U.S. market with a bigger budget doesn’t mean you’re entering it the right way. Dan Griffith sits down with Chris Luiz, founder…
- Seriously Don’t Do That™
The Golden Toilet Rule: Don’t Ignore Your Cloud Infrastructure
Send us Fan Mail Your product can look great and still be sitting on terrible plumbing. Dan Griffith sits down with Tom Sas, a cloud infrastructure architect…
- Seriously Don’t Do That™
Is LinkedIn Outbound Dead in 2026? The B2B Sales Prob Nobody's Naming (And How to Actually Fix It)
Send us Fan Mail Four hundred outbound messages. Eleven replies. Three of them were "no thanks." A founder forwarded me the whole batch a couple of weeks ago…
- Seriously Don’t Do That™
You Didn't Get Scammed. The agency did exactly what you hired them to do. That's why you lost.
Send us Fan Mail A health tech founder gets on a call with Dan last year. Good product. Real customers. Clinical workflow tool. About 90 seconds in, he says…
- Seriously Don’t Do That™
Seriously Don't Hire a Distributor and Call Latin America "Covered" with Franklin J. Perez
Send us Fan Mail So, most founders think Latin America is one market with one playbook. It's not. And the part that surprises people most? The first move isn't…
- Seriously Don’t Do That™
Don't Map Just the Champion | Map the Whole Buying Committee
Send us Fan Mail In this tactical episode of Seriously Don't Do That™ — Week 3 of the 12-week SDDT program and Episode 3 of the ICP Sprint month — Dan Griffith…
- Seriously Don’t Do That™
Your ICP Is Probably Aspirational, Not Real | Build It From Evidence
Send us Fan Mail Dan just got back from training for a sprint triathlon and realized something uncomfortable - he's not the athlete he thinks he is anymore…
- Seriously Don’t Do That™
The Costliest ICP Mistake Founders Make in Regulated B2B Markets
Send us Fan Mail Welcome to Week 1 of a brand new 12-week run of Seriously Don't Do That™. We're opening with ICP Month - four episodes on your ideal customer…
- Seriously Don’t Do That™
Seriously, Don’t Enter the U.S. Without Testing the Playbook | Todd Jenkins, VP Revenue at Codility
Send us Fan Mail A seasoned British sales leader walks into his first U.S. meeting. No deck. No slides. Just ready to have a conversation. The buyer’s…
- Seriously Don’t Do That™
The U.S. Entry Trap, Assuming It's Just Bigger and Works Like Home
Send us Fan Mail Founders entering the U.S. often do everything “right”, strong product, great meetings, smart people and still go nowhere. In this episode of…
- Seriously Don’t Do That™
Seriously Don't Skip Your Back Office Setup
Send us Fan Mail Entering the U.S. market isn’t just a sales problem. It’s an operational one. In this episode of Seriously Don’t Do That, Dan Griffith sits…
- Seriously Don’t Do That™
The Half-Million Dollar Mistake: Stop Funding the Wrong Things
Send us Fan Mail Entering the U.S. market is not a spending problem — it’s a sequencing problem. Every year, European SaaS and healthtech founders burn six…
- Seriously Don’t Do That™
Seriously Don’t Wing It at Trade Shows | Ben Griffith
Send us Fan Mail Most founders walk into trade shows hoping for visibility and walk out with nothing more than badge scans, swag bags, and zero pipeline. The…
- Seriously Don’t Do That™
Who Really Signs the Check? Selling Healthtech in the U.S. Market
Send us Fan Mail Most founders don’t lose U.S. deals because of their product… they lose because they pitch to the wrong person. And that’s exactly what we’re…
- Seriously Don’t Do That™
Seriously Don't Hire Your US Sales Team First: Why Infrastructure Beats Headcount
Send us Fan Mail You’ve raised capital and your board wants traction in the US market. The gut reaction? Hire a top-notch VP of Sales immediately. But what if…
- Seriously Don’t Do That™
Who Really Signs the Check? Selling Healthtech in the U.S. Market
Send us Fan Mail Most founders don’t lose U.S. deals because of their product… they lose because they pitch to the wrong person. And that’s exactly what we’re…
- Seriously Don’t Do That™
Seriously Don't Skip the Process Work: Why Your CRM Is Lying to You
Send us Fan Mail Join me on Thursday, October 16th at 9AM EDT for a 30-minute live session where we strip back the buzz and get real about what makes a growth…
- Seriously Don’t Do That™
Seriously, Don't Pay 5 Figures for Fancy Fonts and Crappy Leads
Send us Fan Mail Spend 5 figures on slick fonts, fancy decks, and noisy agencies or spend that same $$$ to own your Go-to-Market engine? If your GTM strategy…
- Seriously Don’t Do That™
Seriously, Don't Hire a BDR in 2026
Send us Fan Mail An exclusive 30-minute session tailored for founders and sales leaders struggling with the costly hire-fire cycles in outbound sales. In…
- Seriously Don’t Do That™
Board-Ready Revenue: Stop Guessing, Start Knowing
Send us Fan Mail Board-Ready Revenue: Stop Guessing, Start Knowing How to walk into Q4 planning with data you can defend In this focused 30-minute session, Dan…
- Seriously Don’t Do That™
Seriously Don’t Launch Blind in 2026
Send us Fan Mail A focused 30-minute session designed especially for founders ready to break into new markets without wasting precious time and money. We’ll…
- Seriously Don’t Do That™
The $750K Marketing Machine That Closed Zero Deals
Send us Fan Mail The $750K Marketing Machine That Closed Zero Deals – How to Stop Confusing Activity with Strategy Too many founders mistake activity for…
- Seriously Don’t Do That™
Don't Skip the Foundations: Are You Really Ready for the US Market?
Send us Fan Mail Are you rushing into the US market without the right foundations? That $1.5M price tag from a London boardroom disaster could be yours if you…
- Seriously Don’t Do That™
Don't Hire a Marketing Team Before You Have an AI-Amplified GTM Strategy
Send us Fan Mail "I heard this three times last week: 'We're about to hire 6 people for go-to-market — Marketing manager, SDRs, inside sales rep, content…
- Seriously Don’t Do That™
Seriously, Don’t Confuse Looking Big with Getting Customers
Send us Fan Mail Many post-Series A founders burn precious runway trying to look big; new branding, PR campaigns, flashy awareness plays while their pipeline…
- Seriously Don’t Do That™
Seriously, Don’t Ignore AI’s Impact on Customer Success
Send us Fan Mail Most SaaS founders celebrate new sales — but if your post-sale bucket is leaking, those logos won’t save you. In this episode, Dan Griffith…
- Seriously Don’t Do That™
Seriously, Don’t Treat Marketing Like a Side Hustle
Send us Fan Mail You're not imagining it, your pipeline's dry because you're too busy for marketing. And you're not alone. ❌ 36% of founders spend most of…
- Seriously Don’t Do That™
Seriously, Don’t Guess What’s in Your Pipeline
Send us Fan Mail 🎙️ Podcast Episode: "Seriously, Don’t Guess What’s in Your Pipeline" Think you have a sales problem? You might actually have a pipeline…
- Seriously Don’t Do That™
Seriously, Don't Raise Venture Capital Until You Know Your Real Options
Send us Fan Mail Seriously, Don’t Raise Venture Capital Until You Know Your Real Options” Too many founders default to VC funding without understanding the…
- Seriously Don’t Do That™
Seriously Don’t Build a Static Dev Team in a Regulatory Whirlwind
Send us Fan Mail 🎙️ REPLAY: “Your FDA Timeline Doubled. Your Dev Team Still Burning $50K/Month. Now What?” This is the cashflow crisis most MedTech founders…
- Seriously Don’t Do That™
Seriously Don't Think You're Ready for the U.S. Just Because You Have a Product
Send us Fan Mail "Seriously Don't Think You're Ready for the U.S. Just Because You Have a Product" European healthtech founders — listen up. Just having a…
- Seriously Don’t Do That™
Seriously, Don't Procrastinate Marketing Because You "Don't Get It"
Send us Fan Mail May 29, 2025 Seriously, Don't Procrastinate Marketing Because You "Don't Get It" Tired of watching competitors claim market positioning while…
- Seriously Don’t Do That™
Seriously Don’t Let Investors Drive Your Product Strategy
Send us Fan Mail "Seriously Don’t Let Investors Drive Your Product Strategy" with Will Trible We had a powerful conversation about a silent killer in…
- Seriously Don’t Do That™
Seriously Don't Let Your Demo Kill the Deal
Send us Fan Mail Seriously… Don’t Let Your Demo Kill the Deal You’ve done the perfect demo. Everyone nodded. Your champion seemed excited. Then… crickets…
- Seriously Don’t Do That™
Building Sales Momentum in Regulated Industries
Send us Fan Mail 🎙️ Building Sales Momentum in Regulated Industries Why Small Wins Beat Big Whales in Healthcare, Fintech & Insurtech Host: Dan Griffith –…
- Seriously Don’t Do That™
The 120-Day Revenue Recovery Plan for B2B Founders
Send us Fan Mail 🎙️ The 120-Day Revenue Recovery Plan for B2B Founders If you’re a B2B founder staring at flat revenue numbers halfway through the year, you’re…
- Seriously Don’t Do That™
From Founder Heroics to Scalable Growth Systems: Breaking Through the B2B Growth Ceiling
Send us Fan Mail May 22, 2025 From Founder Heroics to Scalable Growth Systems: Breaking Through the B2B Growth Ceiling Are you still the bottleneck in every…
- Seriously Don’t Do That™
5 AI Tools That Will Transform Your Sales Process Today
Send us Fan Mail March 6, 2025 5 AI Tools That Will Transform Your Sales Process Today Stuck grinding through manual sales processes while your competitors…
- Seriously Don’t Do That™
Breaking Through the Growth Ceiling: How B2B Founders Can Turn Crisis Into Opportunity
Send us Fan Mail May 8, 2025 Breaking Through the Growth Ceiling: How B2B Founders Can Turn Crisis Into Opportunity Facing economic uncertainty? Most B2B…
- Seriously Don’t Do That™
Bridging the Gap: How Fractional AEs Can Transform Your Growth Strategy
Send us Fan Mail May 1, 2025 Bridging the Gap: How Fractional AEs Can Transform Your Growth Strategy Special Guests: Drew Epperson and Craig Johnson from…
- Seriously Don’t Do That™
Cracking the US Market: What Software Founders Get Wrong
Send us Fan Mail March 28, 2025 Cracking the US Market: What Software Founders Get Wrong Planning to enter the US market? You're about to join the 68% of…
- Seriously Don’t Do That™
From Brand Fluff to Revenue Engine: Building B2B Marketing That Actually Works
Send us Fan Mail May 15, 2025 From Brand Fluff to Revenue Engine: Building B2B Marketing That Actually Works Growth stalled? The typical response is "We need a…
- Seriously Don’t Do That™
From ICP to Inbox: LinkedIn Lead Generation Workshop
Send us Fan Mail March 20, 2025 From ICP to Inbox: LinkedIn Lead Generation Workshop Tired of sending generic LinkedIn messages that get ignored? Your…
- Seriously Don’t Do That™
Stop Selling, Start Supporting: The 70/30 Approach to Closing Deals Faster
Send us Fan Mail April 24, 2025 Stop Selling, Start Supporting: The 70/30 Approach to Closing Deals Faster Stop Selling, Start Supporting: The 70/30 Approach…
- Seriously Don’t Do That™
Create Your ICP Live!
Send us Fan Mail LinkedIn Live Event April 3, 2025 - Create Your ICP Live! The 120-Day Revenue Recovery Plan for B2B Founders: How to Fix Your Go-to-Market…
- Seriously Don’t Do That™
From Demo to Dollars: Mapping Your Customer's ACTUAL Buying Process
Send us Fan Mail April 17, 2025 From Demo to Dollars: Mapping Your Customer's ACTUAL Buying Process Stuck in an endless cycle of "great meetings" that never…
- Seriously Don’t Do That™
Stop the Leak: Building an Effective Lead-to-Opportunity Process
Send us Fan Mail April 15 , 2025 Stop the Leak: Building an Effective Lead-to-Opportunity Process Spending on marketing but not seeing consistent qualified…
- Seriously Don’t Do That™
Don't Overlook Your Website, Part 2
Send us Fan Mail In general, most times, how you use something informs how you set it up. Therefore, you should strive to drive people to and through your…
- Seriously Don’t Do That™
Don't Overlook Your Website Part 1
Send us Fan Mail Having an effective website is critical in getting prospective customers and should not be overlooked. A website that is very simple…