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Seriously, Don't Treat Europe Like One Market | Live with David Borinstein, Liberius
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In this episode of Seriously Don’t Do That, Dan Griffith sits down with David Borinstein to talk about what American companies, U.S. scale-ups, SaaS founders, technology companies, and growth-stage businesses often get wrong when they decide to “go to Europe.”
Usually, this show runs in one direction.
A European founder sits down with Dan, and the conversation is about why the United States is not one simple market. It is a hundred markets wearing a trench coat. Different buyers, different states, different sales motions, different procurement habits, different legal…
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