The Half-Million Dollar Mistake: Stop Funding the Wrong Things

Seriously Don’t Do That™ · Jun 4, 2026 · 10m

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Entering the U.S. market is not a spending problem — it’s a sequencing problem.

Every year, European SaaS and healthtech founders burn six figures on activities that feel productive but don’t create pipeline:

• Conference booths before ICP clarity

• PR campaigns without localized messaging

• Lead-gen vendors before a sales process exists

• Hiring U.S. reps before the system is built

In this session, Dan walks through the real $500K mistakes he’s seen over and over — and the exact sequence he uses to help founders turn U.S. interest into deals.

What you’ll learn:

• The three…