Seriously, Don’t Confuse Looking Big with Getting Customers

Seriously Don’t Do That™ · Aug 21, 2025 · 15m

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Many post-Series A founders burn precious runway trying to look big; new branding, PR campaigns, flashy awareness plays while their pipeline stays empty.

But here’s the truth: revenue doesn’t come from looking the part. It comes from getting real customers.

In this live session, Dan Griffith (Fractional CRO, CEO - Greater Gain Group) will unpack:

✅ Why “looking big” is the most expensive mistake in B2B

✅ How one Healthtech SaaS turned $40K into 22 live opportunities (before their first press mention)

✅ The 5-step playbook for turning account mapping into pipeline growth

✅ A…