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Seriously, Don't Build Your US Go-To-Market Around Spend - with Chris Luiz, Scout InsurTech
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Entering the U.S. market with a bigger budget doesn’t mean you’re entering it the right way.
Dan Griffith sits down with Chris Luiz, founder of Scout InsurTech, to break down one of the biggest mistakes international founders make when entering the U.S. insurance market: trying to buy their way into credibility.
They discuss why conference booths and badge scans rarely equal pipeline, why founders need to build relationships before scaling spend, and why selling into U.S. insurance means understanding an entire buying committee, not just finding one champion.
Dan and Chris…
The skinny
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