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Seriously Don't Hire a Distributor and Call Latin America "Covered" with Franklin J. Perez
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So, most founders think Latin America is one market with one playbook. It's not. And the part that surprises people most? The first move isn't picking a country — it's picking a channel strategy.
In this episode, Dan sits down with Franklin J. Perez — 25+ years of commercial leadership across LATAM and the Caribbean at Medtronic, Edwards Lifesciences, and Abbott — to unpack what companies get catastrophically wrong when they enter the Latin American MedTech market. The short version: they hire a distributor, disconnect, and treat the region as covered. Then they spend…
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