Your ICP Is Probably Aspirational, Not Real | Build It From Evidence

Seriously Don’t Do That™ · Jul 2, 2026 · 11m

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Dan just got back from training for a sprint triathlon and realized something uncomfortable - he's not the athlete he thinks he is anymore. The video doesn't lie. The times don't lie. And that gap between who you think you are and who you actually are right now? That's the entire episode.

Last week was about founders with no ICP, just a fuzzy guess. This week is harder. These are founders who have a written ICP. It's in the deck. It's on the website. It's everywhere. And it's wrong - not sloppy wrong, aspirational wrong.

Two real examples:

A healthcare founder insisted his…