skinny.

Latest / Seriously Don’t Do That™

Cracking the US Market: What Software Founders Get Wrong

Send us Fan Mail

March 28, 2025

Cracking the US Market: What Software Founders Get Wrong

Planning to enter the US market? You're about to join the 68% of companies that miss their first-year revenue targets and burn $750K-$1.5M before seeing traction. But it doesn't have to be this way.

Most international software companies make the same 10 critical mistakes when entering the US. Each costs time, money, and momentum—but they're all avoidable.

Perfect for software founders from Europe, Australia, Canada, and other international markets with proven products looking to scale in the US.

The 10…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.