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The Costliest ICP Mistake Founders Make in Regulated B2B Markets
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Welcome to Week 1 of a brand new 12-week run of Seriously Don't Do That™. We're opening with ICP Month - four episodes on your ideal customer, why they buy, and the choices you have to make to actually grow.
This is the episode Dan probably should have recorded a long time ago, because it covers the single most expensive mistake he sees founders make in regulated B2B markets.
The Don't: seriously, don't sell to everyone. Don't build a fuzzy ICP. Don't tell yourself your product is "for hospitals" or "for community banks" or "for insurance carriers." That's not an ICP. That's…
The skinny
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