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Seriously, Don’t Treat Conferences as a Lead Source
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A conference isn’t a lead source.
And treating it like one is one of the most expensive beliefs a founder can carry into fall event season.
In this episode of Seriously, Don’t Do That, Dan Griffith breaks down why so many companies spend tens of thousands of dollars on conferences, booths, travel, badge scans, dinners, and team time, only to come home with a spreadsheet of names and no real pipeline.
The problem usually is not the event.
The right buyers are often in the room.
The real problem is that most companies treat the conference like a one-time lead source instead of…
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