Shows / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Lucas and Luna examine the mechanics behind consumer decisions, from cognitive biases to emotional triggers and persuasion frameworks. Each episode dissects a specific behavioral trigger—scarcity, social proof, anchoring—and traces its application through real marketing campaigns by companies like Booking.com, Duolingo, and Patagonia. Lucas grounds the conversation in empirical studies and controlled experiments, while Luna challenges assumptions, questioning when a trigger becomes manipulation…
Episodes
Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer BehaviorThe Pratfall Effect Why We Trust Flawed Brands
In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the pratfall effect: why brands that show small flaws can actually become more…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Why the Diderot Effect Makes You Buy More Than You Planned
Episode 106 of Marketing Psychology with Fexingo explores the Diderot Effect — the psychological phenomenon where one purchase triggers a cascade of additional…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Pratfall Effect Makes You Trust Flawed Brands
Lucas and Luna explore the pratfall effect — the psychological principle that minor flaws actually make competent people and brands more likable. Using…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Peltzman Effect Why Safety Labels Backfire
Lucas and Luna dissect the Peltzman Effect — the counterintuitive behavioral quirk where adding safety features or warnings actually makes people take more…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Mere Exposure Effect Why Familiarity Drives Sales
Episode 103 of Marketing Psychology explores the Mere Exposure Effect—the psychological principle that people develop a preference for things simply because…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Mere Ownership Effect Why Your Favorite Brand Feels Like Yours
In this episode of Marketing Psychology, Lucas and Luna explore the mere ownership effect and how it makes consumers irrationally attached to brands they…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Framing Effect Shapes Every Purchase Decision
In this episode of Marketing Psychology, Lucas and Luna explore the framing effect — how the way a choice is presented changes what consumers decide. They…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The IKEA Effect Why We Love What We Build Ourselves
Episode 100 of Marketing Psychology with Fexingo explores the IKEA Effect — the cognitive bias that makes us overvalue things we've partially created…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Google Effect Is Reshaping Consumer Memory
Lucas and Luna explore the Google Effect, the cognitive bias where people forget information they know they can look up online. They discuss a 2011 study by…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Peak-End Rule: Why Consumers Judge Experiences by Their Peak and Final Moments
Episode 98 of Marketing Psychology with Fexingo dives into the peak-end rule, explaining why customers evaluate experiences based on the most intense moment…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Spotlight Effect Warps Consumer Behavior
In this episode of Marketing Psychology, Lucas and Luna explore the Spotlight Effect — the cognitive bias where people overestimate how much others notice and…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Anchoring Effect and Why the First Number You See Matters
Lucas and Luna unpack the anchoring effect — the cognitive bias where the first piece of numerical information becomes a reference point for every subsequent…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Labeling Effect Changes Consumer Identity
In this episode, Lucas and Luna explore the Labeling Effect, the psychological phenomenon where assigning a descriptive label to someone influences their…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Zeigarnik Effect Keeps Customers Coming Back
In this episode of Marketing Psychology, Lucas and Luna explore the Zeigarnik Effect—the psychological principle that our brains remember interrupted or…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Verbatim Effect Why Exact Words Change Buying Decisions
In this episode of Marketing Psychology with Fexingo, Lucas and Luna unpack the Verbatim Effect — the cognitive bias where people remember the gist of a…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Bandwagon Effect Drives Consumer Trends
Lucas and Luna explore the Bandwagon Effect, the psychological bias that makes people adopt trends, products, and opinions simply because others are doing the…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Acknowledgment and Validation Build Consumer Trust
Episode 91 of Marketing Psychology explores the Acknowledgment Effect — the psychological principle that people trust brands and people more when they feel…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Endowment Effect Makes Customers Overvalue What They Own
Why do we ask $50 for a coffee mug we'd never pay $10 for? In Episode 90 of Marketing Psychology with Fexingo, Lucas and Luna unpack the endowment effect…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Sunk Cost Fallacy Keeps You Buying In
Why do people keep pouring money into a failing gym membership, a half-read book, or a bloated software subscription? The answer is the sunk cost fallacy, and…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Scarcity Effect Drives Urgency and Sales
Why do limited-time offers and 'only 3 left' messages work so consistently? In this episode of Marketing Psychology with Fexingo, Lucas and Luna…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Decoy Effect How a Third Option Steers Your Choice
In this episode of Marketing Psychology with Fexingo, Lucas and Luna unpack the decoy effect — the pricing trick that makes a $4 medium popcorn look like a…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Social Proof Works in the Age of Reviews and Influencers
In this episode, Lucas and Luna unpack the social proof principle, looking at how a single five-star review can shift consumer behavior more than a…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Hindsight Bias How It Warps Your Marketing Decisions
Episode 85 of Marketing Psychology with Fexingo explores the hindsight bias — the 'I knew it all along' effect — and how it distorts how marketers…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Pratfall Effect Makes Flawed Brands More Likable
Why do people sometimes love brands more after they mess up? This episode of Marketing Psychology with Fexingo unpacks the Pratfall Effect — the…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Reciprocity Rule Drives Customer Loyalty
Lucas and Luna unpack the reciprocity principle in marketing, using the example of Dropbox's free storage program that boosted signups by 60 percent. They…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Mere Exposure Effect Builds Brand Familiarity
Why do we prefer things we've seen before, even if we don't consciously remember them? In this episode, Lucas and Luna unpack the Mere Exposure…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Halo Effect Makes One Trait Color Your Entire View
In this episode of Marketing Psychology, Lucas and Luna explore the Halo Effect — the cognitive bias where a single positive trait (like attractiveness or a…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Dunning-Kruger Effect Warps Consumer Confidence
Episode 80 of Marketing Psychology with Fexingo explores the Dunning-Kruger effect — the cognitive bias where people with low knowledge overestimate their…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Framing Effect Changes Every Purchase Decision
Episode 79 of Marketing Psychology with Fexingo unpacks the framing effect — how the way a choice is presented shifts what people pick. Lucas and Luna use a…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Contrast Principle How Relative Comparison Shapes Value
Why does a $500 bottle of wine seem reasonable after you see the $2,000 bottle first? This episode explores the contrast principle—how our perception of value…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Peak-End Rule Shapes Customer Memory
In this episode of Marketing Psychology, Lucas and Luna explore the Peak-End Rule — the psychological tendency for people to judge an experience based on its…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Von Restorff Effect Why Odd Ones Out Get Remembered
Episode 76 of Marketing Psychology digs into the Von Restorff Effect, also known as the isolation effect, which explains why the odd item in a set is far more…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the IKEA Effect Makes You Love What You Build
Episode 75 of Marketing Psychology dives into the IKEA Effect: why we irrationally overvalue things we've assembled ourselves. Lucas and Luna explore the…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Choice Overload Paralyzes Your Customers
Episode 74 of Marketing Psychology with Fexingo dives into the paradox of choice overload. Lucas and Luna explore how offering too many options can actually…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Anchoring Effect Sets Your Price Expectations
Episode 73 of Marketing Psychology dives into the anchoring effect: why the first number you see becomes a mental reference point that shapes every subsequent…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Zeigarnik Effect Makes Unfinished Tasks Stick
In Episode 72 of Marketing Psychology with Fexingo, Lucas and Luna unpack the Zeigarnik Effect: why our brains hold onto unfinished tasks more than completed…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Spotlight Effect Why You Think Everyone Notices You
In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the Spotlight Effect — the cognitive bias that makes us believe people are paying…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Identifiable Victim Effect Makes Your Giving Personal
Lucas and Luna explore the identifiable victim effect, the psychological phenomenon where a single named individual triggers more empathy and donation than a…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Endowment Effect Makes You Overvalue What You Own
In this episode of Marketing Psychology, Lucas and Luna explore the endowment effect—a cognitive bias that causes people to assign higher value to things they…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Verbatim Effect Makes You Trust Words More Than Data
Why do people trust a customer's exact words over a spreadsheet full of statistics? In this episode, Lucas and Luna explore the Verbatim Effect — the…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Scarcity Principle Creates Urgency in Marketing
In this episode of Marketing Psychology, Lucas and Luna explore the Scarcity Principle — the psychological trigger that makes limited availability increase…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Decoy Effect How a Third Option Steers Your Choice
Ever wonder why menu prices or subscription tiers seem designed to push you toward a specific option? This episode of Marketing Psychology with Fexingo unpacks…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Social Proof Steers Your Shopping Decisions
In this episode of Marketing Psychology, Lucas and Luna dive into the social proof effect—why we look to others when deciding what to buy, watch, or trust…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Foot-in-the-Door Technique Opens Buying Decisions
This episode of Marketing Psychology with Fexingo unpacks the foot-in-the-door technique, a classic persuasion principle where a small initial request makes…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Why the Pratfall Effect Makes Flawed Brands More Likeable
Episode 63 of Marketing Psychology with Fexingo explores the Pratfall Effect: why brands that show vulnerability or admit mistakes can actually become more…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Sunk Cost Fallacy Keeps You Stuck in Bad Choices
Why do we stay too long in bad meetings, keep watching terrible movies, or hold losing stocks? It's the sunk cost fallacy — our irrational commitment to…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Pratfall Effect Makes Flawed Brands More Likeable
In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the Pratfall Effect—the counterintuitive idea that a small flaw can make a brand…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Halo Effect Shapes Brand Perceptions
In this episode of Marketing Psychology, Lucas and Luna explore the Halo Effect, the cognitive bias where a single positive attribute—like attractive packaging…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Mere Exposure Effect Builds Brand Preference Over Time
In this episode of Marketing Psychology with Fexingo, hosts Lucas and Luna explore the Mere Exposure Effect — the psychological principle that we develop a…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Framing Effect Changes Your Buying Decision
In this episode of Marketing Psychology with Fexingo, Lucas and Luna unpack the framing effect: how the way a choice is presented (gain vs. loss, 90% fat-free…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Peltzman Effect Why Warnings Backfire
Lucas and Luna explore the Peltzman Effect, a behavioral economics principle where safety warnings or added protections actually increase risk-taking. Using…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Peak-End Rule Why We Judge Experiences by Their High Point and End
In this episode of Marketing Psychology with Fexingo, Lucas and Luna break down the peak-end rule — a cognitive bias that explains why our memory of an…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Goal Gradient Effect Makes You Sprint to the Finish
Why do you speed up as you get closer to a reward? In this episode of Marketing Psychology, Lucas and Luna explore the Goal Gradient Effect — the behavioral…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the IKEA Effect Makes You Love What You Build
In this episode of Marketing Psychology, Lucas and Luna explore the IKEA effect — why consumers place a higher value on products they have partially assembled…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Choice Overload Effect in Modern Marketing
This episode of Marketing Psychology with Fexingo explores the Choice Overload Effect, a well-researched psychological phenomenon where too many options lead…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Curiosity Gap Drives More Clicks Than Any Headline
Lucas and Luna unpack the curiosity gap — the psychological trigger that makes clickbait work. They break down why titles like 'The reason your brain…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Zeigarnik Effect Keeps You Clicking
In this episode of Marketing Psychology with Fexingo, Lucas and Luna unpack the Zeigarnik Effect—why unfinished tasks, open loops, and cliffhangers command our…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Contrast Principle Makes Everything Relative in Marketing
In this episode of Marketing Psychology, Lucas and Luna explore the contrast principle—the cognitive bias that makes us judge options based on what came…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Endowment Effect Makes You Overvalue What You Own
Why do we demand more to sell something than we'd pay to buy it? In this episode, Lucas and Luna break down the endowment effect — the behavioral bias…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Anchoring Effect Sets the Price You're Willing to Pay
This episode of Marketing Psychology with Fexingo explores the anchoring effect — the cognitive bias that makes the first number you see influence every…