Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Mere Exposure Effect Builds Brand Preference Over Time
In this episode of Marketing Psychology with Fexingo, hosts Lucas and Luna explore the Mere Exposure Effect — the psychological principle that we develop a preference for things simply because we are familiar with them. Lucas breaks down the classic 1968 Zajonc study where participants rated Chinese characters more positively after repeated exposure, even when they didn't remember seeing them. They discuss real-world marketing applications: from Coke's relentless visual presence to Spotify's smart use of repeated song snippets in Discover Weekly. Luna pushes back on whether…
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