Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Pratfall Effect Makes Flawed Brands More Likable
Why do people sometimes love brands more after they mess up? This episode of Marketing Psychology with Fexingo unpacks the Pratfall Effect — the counterintuitive bias where a small mistake actually increases likability for competent brands. Lucas and Luna explore the 1966 experiment by Elliot Aronson that started it all, where a clumsy spill made a genius quiz-show contestant more appealing. They break down when the effect works (competent communicators, low-stakes errors) and when it backfires (incompetent brands, serious failures). Real-world examples include a famous Apple Maps launch…
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