Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The IKEA Effect Why We Love What We Build Ourselves
Episode 100 of Marketing Psychology with Fexingo explores the IKEA Effect — the cognitive bias that makes us overvalue things we've partially created. Lucas and Luna break down the original 2011 Harvard study by Norton, Mochon, and Ariely, where participants who assembled IKEA boxes were willing to pay 63% more than those who received pre-assembled ones. They discuss real-world applications beyond flat-pack furniture: from Build-A-Bear Workshop's billion-dollar success to why meal-kit services like Blue Apron retained customers 30% longer. The hosts also examine the boundary…
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