Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Decoy Effect How a Third Option Steers Your Choice
Ever wonder why menu prices or subscription tiers seem designed to push you toward a specific option? This episode of Marketing Psychology with Fexingo unpacks the decoy effect — the cognitive bias that makes a deliberately unappealing third choice nudge you toward a more expensive or higher-margin option. Lucas and Luna walk through real examples including The Economist's classic subscription pricing, movie theater popcorn sizing, and how modern SaaS companies structure their pricing tiers. They also discuss the ethical line between smart pricing and manipulation. If you've ever…
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