Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Peak-End Rule Why We Judge Experiences by Their High Point and End
In this episode of Marketing Psychology with Fexingo, Lucas and Luna break down the peak-end rule — a cognitive bias that explains why our memory of an experience is shaped almost entirely by its most intense moment and its final moment, not by the overall average. Using concrete examples from Disney theme parks, hotel stays, and customer service calls, they show how brands deliberately engineer peak moments and strong endings to boost satisfaction scores and loyalty. The hosts also discuss a clever experiment from Nobel laureate Daniel Kahneman's lab where participants endured longer…
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