Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Why the Pratfall Effect Makes Flawed Brands More Likeable
Episode 63 of Marketing Psychology with Fexingo explores the Pratfall Effect: why brands that show vulnerability or admit mistakes can actually become more likeable. Lucas and Luna unpack the classic 1966 psychology experiment by Elliot Aronson, where a competent person who spills coffee was rated higher than one who didn't. They discuss modern examples like how KFC's 2018 'FCK' apology campaign turned a chicken shortage into a PR win, and how Domino's 2009 'Pizza Turnaround' campaign admitted their pizza was mediocre—then saw stock rise 40x. The hosts…
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