Shows / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Lucas and Luna examine the mechanics behind consumer decisions, from cognitive biases to emotional triggers and persuasion frameworks. Each episode dissects a specific behavioral trigger—scarcity, social proof, anchoring—and traces its application through real marketing campaigns by companies like Booking.com, Duolingo, and Patagonia. Lucas grounds the conversation in empirical studies and controlled experiments, while Luna challenges assumptions, questioning when a trigger becomes manipulation…
Episodes
Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer BehaviorHow the Comparison Trap Shapes Your Spending
Why does a $50 bottle of wine feel reasonable at one restaurant but outrageous at another? In this episode of Marketing Psychology, Lucas and Luna unpack the…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Scarcity Principle Drives Urgency in Marketing
In Episode 46 of Marketing Psychology with Fexingo, Lucas and Luna break down the scarcity principle — why limited availability makes products more desirable…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Aesthetic-Usability Effect Makes Beautiful Products Work Better
This episode of Marketing Psychology with Fexingo explores the aesthetic-usability effect — the powerful cognitive bias that makes users perceive attractive…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Why Brands Use the Decoy Effect Without You Noticing
In this episode, Lucas and Luna unpack the decoy effect — a pricing strategy that nudges you toward a specific choice by making one option seem ridiculous…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Reciprocity Principle Drives Brand Loyalty
In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the reciprocity principle in marketing, using the example of Dropbox's free…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Processing Fluency Makes Marketing Effortless
Episode 42 of Marketing Psychology with Fexingo uncovers the hidden power of processing fluency — why your brain prefers information that's easy to…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Consistency Principle Keeps You Loyal to Brands
Why do we keep buying from the same brands even when cheaper or better options exist? This episode of Marketing Psychology with Fexingo unpacks the Consistency…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Social Proof Shapes Consumer Decisions More Than Ads
Episode 40 of Marketing Psychology explores the principle of social proof — why humans look to others when making choices, and how brands like Amazon…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Pratfall Effect Makes Flawed Brands More Likable
In this episode of Marketing Psychology, Lucas and Luna explore the Pratfall Effect — the counterintuitive finding that admitting a small flaw can make a brand…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Halo Effect Makes One Good Trait Colour Your Entire Opinion of a Brand
Episode 38 of Marketing Psychology breaks down the Halo Effect — the cognitive bias where one positive attribute of a product or brand influences your overall…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Framing Effect Changes What You Buy
Episode 37 of Marketing Psychology with Fexingo unpacks the framing effect—how the way a choice is presented changes what we decide. Lucas and Luna walk…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Labelling Effect Shapes Consumer Identity
In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the labelling effect: how the words we use to describe consumers can actually…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Peak-End Rule Shapes Every Customer Experience
Episode 35 of Marketing Psychology with Fexingo unpacks the Peak-End Rule: the psychological shortcut that makes us judge experiences not by their total…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Mere Exposure Effect Builds Brand Trust
In this episode of Marketing Psychology, Lucas and Luna explore the Mere Exposure Effect, a psychological principle where repeated exposure to something…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the IKEA Effect Makes You Love What You Build
Ever wondered why that IKEA Billy bookcase you assembled yourself feels more valuable than a pre-built one from a furniture store? In this episode, Lucas and…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Von Restorff Effect Makes Ads Unforgettable
What if a single design element could make your ad 40% more memorable without increasing spend? That's the promise of the Von Restorff effect: a quirk of…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Ben Franklin Effect Makes You Like Brands You Help
Lucas and Luna explore the Ben Franklin Effect — the counterintuitive psychological principle that doing a favour for someone makes you like them more, not…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Zeigarnik Effect Keeps You Coming Back to Brands
In episode 30 of Marketing Psychology, Lucas and Luna explore the Zeigarnik Effect, the psychological principle that unfinished tasks stick in our memory…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Spotlight Effect Makes You Overthink Every Purchase
Why do we assume everyone is watching our choices — and how do marketers use that anxiety? In this episode of Marketing Psychology, Lucas and Luna unpack the…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Endowment Effect Makes You Overvalue What You Own
Episode 28 of Marketing Psychology with Fexingo dives into the endowment effect — the cognitive bias that makes people demand more to give up something they…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Anchoring Effect Sets Every Price You Pay
Why does a $200 sweater seem reasonable after you see it marked down from $500? That's anchoring at work. In this episode, Lucas and Luna unpack the…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Dunning-Kruger Effect Shapes Consumer Confidence
In this episode of Marketing Psychology, Lucas and Luna explore the Dunning-Kruger effect and how it influences consumer behavior. They dive into a 2024 study…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Scarcity Principle How Limited Availability Drives Demand
In this episode of Marketing Psychology, Lucas and Luna unpack the scarcity principle — why limited availability makes products feel more valuable. They…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Google Effect Changes What We Remember About Brands
In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the Google Effect — also known as digital amnesia — and how it reshapes brand…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Decoy Effect Steers Every Choice You Make
In this episode, Lucas and Luna break down the decoy effect—a pricing and product placement tactic that makes one option look irresistible by adding a third…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Sunk Cost Fallacy Keeps You Stuck
Why do we keep watching terrible movies, stay in bad relationships, or hold losing stocks? It's the sunk cost fallacy — a cognitive bias that makes us…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Reciprocity Marketing Made Costco Billions
In this episode of Marketing Psychology, Lucas and Luna explore the principle of reciprocity in marketing—how giving something away for free triggers a…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Misattribution of Arousal Shapes Brand Love
Lucas and Luna explore the misattribution of arousal—a psychological phenomenon where excitement from one source gets unconsciously transferred to a product or…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Choice Overload Effect Why Less Sells More
Episode 19 of Marketing Psychology with Fexingo digs into the choice overload effect — the counterintuitive finding that more options actually reduce purchase…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Pratfall Effect Makes Flawed Brands More Likable
Why do some brands win us over by showing their cracks? In this episode, Lucas and Luna unpack the Pratfall Effect — the counterintuitive psychological…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Halo Effect Shapes Every Brand You Trust
Lucas and Luna unpack the halo effect — the cognitive bias that makes us assume one great trait means everything is great. They trace it through real marketing…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Framing Effect How One Word Changes Every Purchase
In this episode of Marketing Psychology with Fexingo, Lucas and Luna dive into the framing effect—how the way a choice is presented can dramatically shift…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Loss Aversion Makes You Keep Losing Money
Lucas and Luna dissect loss aversion — the behavioral bias where losses hurt twice as much as equivalent gains feel good. They explore Kahneman and…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Why You Click Without Thinking The Power of Defaults
In this episode of Marketing Psychology, Lucas and Luna explore the 'default effect' — the psychological tendency that makes us stick with pre-set…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Mere Exposure Effect Builds Brand Loyalty
Episode 13 of Marketing Psychology dives into the Mere Exposure Effect — the psychological phenomenon where repeated, non-intrusive exposure to a brand makes…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Practice Effect How Repetition Shapes Brand Preference
Episode 12 of Marketing Psychology explores the 'mere exposure effect' — the psychological principle that people develop a preference for things…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Ikea Effect Why We Love What We Build
Episode 11 of Marketing Psychology with Fexingo explores the Ikea effect—the psychological bias that makes us overvalue things we've put effort into…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Peak-End Rule How Memory Rewrites Your Experience
In this episode of Marketing Psychology with Fexingo, Lucas and Luna unpack the Peak-End Rule, the cognitive bias that explains why we judge experiences not by…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Why We Click Without Thinking The ZMOT Explained
Lucas and Luna break down the Zero Moment of Truth (ZMOT) — Google's 2011 insight that still shapes every purchase you make. How a single search result or…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Social Proof Loop That Makes Reviews Drive Sales
In this episode of Marketing Psychology with Fexingo, Lucas and Luna unpack the social proof loop—a behavioral trigger that turns customer reviews into a…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Endowment Effect Makes You Overvalue What You Own
Lucas and Luna dive into the endowment effect — the behavioral bias where people overvalue things simply because they own them. Using the IKEA effect and the…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Free Shipping Became a 5 Billion Dollar Trap
Lucas and Luna unpack the psychology behind free shipping. Why does a $5.99 shipping fee make customers abandon their carts, yet a $50 purchase with 'free…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Pain of Paying Why Subscription Models Win
In this episode of Marketing Psychology, Lucas and Luna explore the concept of 'the pain of paying' — the psychological friction consumers feel when…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Scarcity Marketing Makes You Buy Faster
In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the scarcity principle in marketing—why 'limited time' and 'limited…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Car Dealers Use Price Anchoring Against You
Episode 3 of Marketing Psychology with Fexingo dives into price anchoring — the cognitive bias where the first number you see shapes every decision after it…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Decoy Effect How a $3 Popcorn Made Millions
Lucas and Luna dissect the decoy effect, the pricing strategy where a strategically inferior option makes another product look irresistible. Using the classic…
- Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The One-Second Rule That Built a Billion Dollar Brand
In this debut episode of Marketing Psychology with Fexingo, Lucas and Luna unpack a single behavioral trigger that made Dollar Shave Club's launch video…